For years, hedge funds have been defined by a single metric: alpha. Generating sizable returns was the ultimate goal and still is. But as the world faces climate risks, social inequities, and accelerating technological shifts, the most forward-thinking funds are redefining what success means. Alpha alone is no longer enough. Capital must also drive impact.

That belief is what inspired me to launch Preeti Capital. It is a hedge fund built on the conviction that profit and purpose are not mutually exclusive. By integrating environmental, social, and governance ESG factors into our investment decisions, we aim to invest in  companies that not only outperform financially but also create meaningful positive change in the world around them.

The financial industry is uniquely positioned to shape the future. Every dollar invested is a vote for the kind of world we want to build. By allocating capital toward businesses advancing clean energy, financial inclusion, sustainable agriculture, and ethical innovation, hedge funds can accelerate progress on issues that matter while still generating a sizable ROI. This is the core of what sustainable finance is. 

This isn’t philanthropy. It’s strategy. Companies that embrace sustainability and stakeholder value are increasingly the ones best positioned for long-term growth. Aligning capital with impact is both a moral imperative and a competitive advantage.

We’re still early in this journey as a industry, but the momentum is real. More investors, from institutions to individuals are seeking returns that align with their values. As fund managers, we have the responsibility and the opportunity to lead this transformation. At Preeti Capital, our mission is simple: to prove that financial performance and positive impact not only coexist, but reinforce one another.

The future of hedge funds will belong to those who embrace this dual mandate. It’s time to expand our definition of alpha,  because the best investments don’t just outperform the market. They help change the world.